In 2021, while working for PK Medier, I led the full redesign and rebranding of Madklubben’s website. The goal was to create an elegant, user-friendly digital experience that reflected Madklubben’s refined yet approachable restaurant concept. From intuitive navigation to visually striking layouts, every element was carefully crafted to enhance usability while maintaining a high-end aesthetic. Down to designing custom icons for the website. The project involved balancing functionality with design, ensuring seamless booking flows and a cohesive brand identity across all touchpoints. Though the website has since been rebranded, this project remains a testament to my ability to transform a big brand’s online presence with sophistication and strategic design.